SKINCARE WITH A SIDE HUSTLE
SEPHORA

The challenge with skincare is the results are not immediate like makeup. We often are telling our clients to wait 8-12 weeks which isn't always the most exciting content on social.  Collaborating with Aleia, I concepted a campaign that personified skincare products as having "side hustles," visually demonstrating how formulations work overtime to improve skin. This unexpected storytelling transformed complex ingredients into engaging content.