SKINCARE WITH A SIDE HUSTLE
SEPHORA

The challenge with skincare is the results are not immediate like makeup. We often are telling our clients to wait 8-12 weeks which isn't always the most exciting content on social.  Collaborating with Aleia, I concepted a campaign that personified skincare products as having "side hustles," visually demonstrating how formulations work overtime to improve skin. This unexpected storytelling approach transformed complex ingredient messaging into engaging content that resonated with audiences seeking high-performance skincare solutions.